Os Princípios Básicos de Geotargeting
Os Princípios Básicos de Geotargeting
Blog Article
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On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.
As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance.
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This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.
When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle.
The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.
At any given moment, multiple advertisers can bid on a single impression of a publisher’s inventory, then the winning ad (with the highest bid) is shown to the user. Through RTB, advertisers can apply fine-tuned targeting and focus on the inventory most relevant to them.
This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.
Navigating the numerous platforms and partners available on the ad tech market can feel confusing. Some entities seem to serve the same purpose at first glance, as it is when you compare ad network vs ad exchange.
Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
As Video Solutions do Google read more simplificam este processo do criação de campanhas porque se alinham automaticamente aos objetivos de marketing.
Qual é este fator qual mais impulsiona este retorno do investimento nas campanhas de vídeo e tem elevado impacto nas mítempo digitais?